Monday, June 13, 2011

Webber - Research

The Savage Girl by Alex Shaker

The Savage Girl is a very interesting book to say the least. It revolves around a group of fashion trend spotter, Javier, Ursula and their boss Chas, that spend their day taking notes on how people dress and act in public places such as parks, airports and malls. Their world is filled with urban sprawl and a culture obsessed with materialism; and the only way to reach them is with a new, drastic ad campaign. This new campaign is developed when Ursula’s younger sister, Ivy, a fashion model, has a mental breakdown before a fashion show. Ivy is soon recruited as the model for a new dieting trend – diet water. Ursula knows her sister is being used and hatches plan to stop Ivy from being as a ploy in the diet water scheme. Ursula eventually succeeds, but her plans come at a cost.

-Urban Sprawl
-Trend spotters
-Homeless youth
-Public places
-Youth oriented culture

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